Whether you like it or not, social media and our online presence play a huge role today in the success of our businesses. Now that you know it, don’t you want to put your best face forward?
You may want to short cut this critical element by using “selfie” or a nice photo that was taken a while ago. Your headshot is your opportunity to portray an image to your potential clients, to share your brand, and to show ‘the face behind the business’. Do you want them to think of you as a “Selfie”, an unfocused person or an image so old that they feel you don’t care? We forget that when potential customers are looking at our businesses online, they are also looking at who we are and how we conduct business. They want to make sure that we are serious about quality and good customer service. If the photography on our website or social media sites is done with our smart phone or without a professional eye that focuses on how to best present you, your business and/or your products, it sends the wrong message. It shows lack of professionalism. And if we don’t appear to care about our own personal image. So then why should our potential customers believe that we would use higher standards for the product or service we are offering?
What then, are the elements that determine a strong professional headshot versus an amateur snapshot?
The essential elements of taking an optimal headshot requires the usage of standard professional equipment- camera, lenses, lighting, and photo editing software. Even more importantly is the intangible element – Experience!! Having a trained artistic eye for posing and directing people in order to achieve the individual’s optimal look, is probably on the top of our list. Everyone is different and needs to be photographed a certain way according to their shape, hair color, gender, skin, and profession. Knowing what lighting to use, in what direction, with each face shape, makes all the difference between an okay shot, and an amazing portrait. A good professional photographer will suggest the proper clothing, analyze the model’s face and then pose and light them accordingly. The last thing to consider is that depending on your profession or what the shot will be used for, you might want to add a little personality to your portrait. Showing your audience a little bit of you, will help them make a connection and start a bond before they even meet you.
So do you still like that selfie on you LinkedIn profile or might you consider a professional head shot to communicate your experience and talent to your target audience?
If you want to consult the options, call us at AMC Photography Studios at (610) 519-1890.